Tune in Tuesday Episode 3
Tune in Tuesday Episode 3
Welcome back to Tune in Tuesday Episode 3 with Orlagh Tracey. This week we discuss the return of marketing for some major businesses and the rise of digital marketing during the lockdown.
Large brands are changing their marketing and starting to promote their reopenings. Marketing in the early stages of the pandemic was difficult due to the uncertainty that the future holds. However, as lockdowns ease, many businesses are launching reopening campaigns to regain their customers.
Post-lockdown is a strange and challenging time for most businesses, as this a new experience. Companies have had to put social distancing measures in place and reduce budgets and staff. People are feeling excitement with life slowing going back to normal; however, the fear of coronavirus remains.
MCDONALD’S ad campaign
One major company launching a new reopening campaign is McDonald’s. A new video has launched stating McDonald’s return to stores after its prolonged closure during the Lockdown. McDonald’s launched a 40-second video introducing the come-back of the beloved Big-Mac. This new ad will run on TV, Social Media and radio. Like many businesses, McDonald’s halted marketing during the Lockdown despite being the UK’s largest fast-food outlet.
Peroni’s ad campaign
Similar to McDonald’s, other businesses are launching campaigns to promote reopenings. Beer brand Peroni published a new campaign at the beginning of July before the reopening of UK pus. ‘Walk With Us’ campaign, created by Peroni appeared on TV, radio, out-of-home, print, and social media. Beer brand Peroni tried to reflect Italian culture in the video and focused on people reconnecting and socialising. This new ad intends to highlight the feelings people will have shared in recent months. Both McDonald’s and Peroni’s ad campaigns come after months of no marketing activity.
Marketing during Lockdown
The IPA Bellwether Report found UK marketing budgets to be at their lowest in the more than 20-years. Cuts to marketing budgets reveal the impact COVID-19 has had on the marketing industry. Companies cutting their budget fell to -50.7% in the second quarter. This figure is down from -6.1% in the previous three months. Cuts to marketing budgets is a worse result than during the last recession. Therefore highlighting the financial disruption COVID-19 has caused. Despite the current reductions in marketing budgets, forecasts show budgets are to rise after Lockdown and into 2021.
The rise of digital marketing
Despite traditional marketing suffering during Lockdown, other types of marketing have succeeded. Businesses had to adapt their marketing strategy during the COVID crisis to reach their customers. Digital marketing has grown swiftly during the Lockdown as more people are stuck at home and online.
One example of digital marketing success is the rise in video content. With many people stuck at home with a lot of free time, video content has been easier to consume. Many businesses have responded by producing short video campaigns with high levels of success. Therefore, there’s never been a better time for companies to invest in video content.
What is Digital Marketing?
Online or digital marketing is like other forms of marketing; it is a way to connect and interact with your customers. Digital marketing differs from traditional marketing as digital marketing is all online. Many different strategies make up digital marketing; these include email marketing, PPC, SEO and social media marketing. Like traditional marketing, digital marketing aims to attract people to your company and convince them to purchase.
What is SEO?
Search engine optimisation is the method of enhancing and increasing the quality and quantity of the traffic coming to your website. SEO can assist you in attracting visitors who want to purchase your product or service to your site. Increasing organic traffic with SEO can help you boost your ranking on Google, allowing more people to see your website. Multiple factors affect your google rankings, including your content length, your sites trust flow and the keywords you’re targeting.
What is PPC?
When using PPC ads, advertisers pay each time someone clicks on their ad. When using Pay Per Click, you are buying visits to your site rather than gaining visits organically with SEO. When someone clicks an ad, sending a visitor to your website, your business has to pay the search engine a fee. If PPC is working correctly, the cost is irrelevant, because a visit is worth more than what you pay for it.
What is Email marketing?
Apart from order confirmations and responses to customer queries, any company email could be considered a form of email marketing. Email marketing is a portion of online marketing. Email marketing can incorporate newsletters with updates on the business, or notices of sales and exclusive opportunities for subscribers. Successful email marketing allows companies to inform their customers and tailor messages to their audience regularly. When practising email marketing, your business should be wary about spamming as it can turn away many customers.
What do we offer?
Mustang marketing provides many high-quality digital marketing services like the ones mentioned above. We provide social media marketing, search engine optimisation, email marketing and PPC. Our marketing strategies will help you identify your best customers, understand their needs and implement the most effective marketing methods for your business. If your business is considering marketing again, contact us to see how we can help your business. Do you have any questions about this week’s Tune in Tuesday Episode 3 let us know down below!
If you enjoyed Tune in Tuesday Episode 3. Don’t Forget to Tune in every week for breaking news with Orlagh.