Tune in Tuesday Episode 8
Tune in Tuesday Episode 8
Welcome back to another Tune in Tuesday Episode 8 with Orlagh. This week we’re going to be discussing the benefits of digital marketing. We will also discuss and how you can create a strong marketing strategy for your business.
What is digital marketing?
Digital marketing is a part of marketing which uses the internet to promote content, products or services. Online marketing could be through the use of social media, email marketing, content marketing, pay-per-click advertising or SEO.
Advantages of digital marketing
When selling products or promoting your business online or offline, your reach is crucial. The more people your ad reaches the more potential customers see your business. When marketing online, your business is able to reach a vast global audience full of potential customers for a relatively small investment.
The cost of your marketing strategy ultimately depends on what type of marketing your business is using and your aims or objectives. Many companies have turned to digital marketing methods due to the perceived low cost. Many carefully planned and well-targeted marketing strategies can reach a target audience at a lower price than traditional marketing. Although it may cost less, a successful campaign requires a business to conduct a lot of market research.
Digital marketing and operating your business online is a massive advantage. When advertising online or bringing customers to your website via other digital marketing strategies, the customer is only a matter of clicks away from purchasing your products. Therefore this is immensely more convenient than traditional marketing as customers will have to physically call or travel to a store to make a purchase. The convenience and ease of promoting and selling online can improve businesses conversion rates.
One key advantage of digital marketing over traditional marketing is the ability to track and measure the success of your marketing campaigns. Online metric tools and web analytics allow you to visibility see how effective your digital marketing campaign was. Therefore, showing you what works and what doesn’t. Different software will enable you to view detailed information, something that you can’t see with traditional marketing. You can see how many people can see your ad and how customers respond to your promotion. You can then use this information to improve your next campaign.
How to create a digital marketing strategy
Before you begin to think about starting a digital marketing campaign, you should identify and understand the steps within a digital marketing strategy. Taking the right steps will ultimately allow your business to create a unique and potentially successful campaign.
Set goals and objectives
What do you want to achieve?
You need to know what you want for your business to create goals. Without goals, your strategy will not work, so you need to begin by defining them. Make them measurable so that you’re able to track how you are improving.
Define your target audience
Who is your target audience?
This audience is those who will be interested in what your business and are potential customers. Conduct a target audience analysis by deciding on specific factors, for example, age, gender, location, occupation, etc.
Create engaging content
What is engaging content?
Make your content diverse but relevant to your objectives. Use various types of content, including a blog, video, photo, or audio. Content which helps your audience or provides them with information can be a success. Make is entertaining or informative, or a mixture of both. Create a way for your viewer to get involved; this increases engagement significantly, and make sure it is shareable so it can reach a wider audience.
Keep an eye on your competitors
What are competitors doing?
Competitor analysis is a great way to see what your competitors are doing and what you can do even better. First of all, determine who your competitors are, research their sales method, and identify how they utilise marketing. You can see what your competitors do and their results as a way of learning from their mistakes.
Track your progress
It would help if you always were observing your digital marketing strategy to make improvements. Pay attention to social media analytics to see how many people your posts are reaching, check the performance of links, keep an eye on reviews, and see if your website traffic has increased. There are various ways to track your progress, take advantage of these as it is essential to know how your digital marketing is working for your business.
If you enjoyed Tune in Tuesday Episode 8. Don’t Forget to Tune in every week for breaking news with Orlagh.