Tune in Tuesday Episode 9
Tune in Tuesday Episode 9
Welcome back to another Tune in Tuesday Episode 9. This week Mustang is going to help you understand SEO in only 5 minutes. SEO is crucial for websites and can be challenging to get right. After reading this blog, we hope you will have a much better understanding of why your business needs to use SEO.
What is SEO?
SEO stands for Search Engine Optimisation. SEO is the development of expanding a website’s traffic by increasing website visibility when using a search engine. It is important to remember that the traffic is from organic search results. Organic traffic means that traffic coming to your website is relevant and is more likely to remain on your site or make a purchase.
Why is it important to have a high ranking website?
Why does my website need to rank on google?
Research has discovered that 94% of businesses or consumers search the internet before they buy a new product or service. People search by using keywords. These are the words which are most relevant to what they are searching for, and the most appropriate websites appear first. It is essential to be on the first page of Google as the first page receives 71% of clicks. Websites displayed on the first page, appear more trustworthy so are more likely to have more traffic. 51% of website traffic comes from organic search results.
The higher your website ranks, the high potential clicks your website can receive. The more organic clicks you receive, the more likely your site is going to be high ranking for your chosen keywords. If your website doesn’t reach the top of the search results, your business will be less visible.
How does SEO increase website rankings?
Keywords must appear in the text on your website, so when a customer searches specific keywords, your website will appear. A website needs to have everything that search engines are looking for to ensure higher rankings. Examples of SEO include text, page titles, links, content, page speed or accessibility. But make sure to use specific and relevant keywords. If you have no SEO, then your website won’t be found, which means fewer customers.
How effective is SEO?
There are an estimated 2 billion searches on Google every day. Businesses are very competitive, so you need SEO to be on the first page, or even better, in the top 3 results.
How can Mustang help?
Mustang Marketing offers an SEO package great for small to medium businesses or even start-up businesses. Some included features are keyword research, sitemap check, content creation, link building, and google analytics and google console set-up.
If you enjoyed Tune in Tuesday Episode 9, Don’t Forget to Tune in every week for breaking news with Orlagh.